Ads are probably the most difficult form of film-making. To say the most in minimum time and have a long lasting impact on the viewer about the concerned product or service is definitely not an easy task. Yet we have TV ads being churned out at frenetic pace. But only once in a while comes an advertisement that touches your heart. And rare are those that leaves you moist eye, even on repeat watch.
Nestlé group's latest ad film, titled "Brother & Sister", comes centers around the theme "When goodness is shared over food, life smiles." and is made for the promotion of company's diverse product line. The ad shows a family adopting a little girl but the same not going down well with their own son, who is also of the same age as the girl. How the initial reluctance to accept an outsider as one of his own family and sharing his parent's love with someone else gets converted into love is what the ad is all about.
Really heartwarming, shot very simply without any technical jargon and soulful background score, the ad touches your soul. Reminds you of the love that is in the world to share, especially for a child's perspective.
Do give it a watch.