B-town fashionista Malaika Arora Khan launched the charity-themed campaign "Taiwan Excellence Cares" in Mumbai today.
In order to boost the international brand image and reputation of Taiwan, Bureau of Foreign Trade, MOEA, has entrusted Taiwan External Trade Development Council (TAITRA) to implement 'Integrated Marketing and Communication' for Taiwan International Brands. Malaika is the celebrity endorser for this project.
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